Serious XR

By using VR and AR, we optimize production and maintenance costs within your company. Serious XR is the industrial service provider for XR, the system integrator of advanced virtual techniques. Serious XR’s mission is to guide leading companies towards operational excellence in the field of education, maintenance, and processes. Serious XR delivers business solutions that add value to the industry.

In 2016, the company started under the name Serious VR, developing VR training. VR technology was still in its infancy, but we already saw the value of creating virtual environments. In the following years, Serious VR developed training for logistics, electrical engineering, and traffic safety. VR was just the beginning, as AR quickly gained ground. While new technology always has a ‘cool factor’, it is important to see and leverage the added value. This requires a holistic view of these technologies, and even more importantly: the needs of the customer. Therefore, in 2023, Serious VR changed its name to Serious XR.
With over 40 years of experience in the industry and 20 years of experience in virtual and digital technology on board, we not only develop software and deliver hardware; we integrate what you need.
Serious XR has knowledge in three crucial domains for the integration process: industrial processes, educational science, and virtual technology. By combining our extensive experience in all three domains, we can look beyond just technology as a solution. We believe that the complete picture should be taken into account. As a system integrator of virtual technologies, it means that we not only create a solution, we understand the needs of the companies and the market and help to effectively implement a solution. Software and hardware are a means, the integration and connection to existing software and architecture provide the solution.

We optimize the operational process of industrial companies by integrating Virtual operator training and training data analytics applications. With the support of Virtual Reality and analytics software, personnel can train virtually on- and offsite at any given moment, anywhere on the world.Training information is captured in data and supplied in visual management dashboards. This approach results in a reduction of machine downtime, savings on worldwide training costs and a safe, fun and manageable training process. Clients of Serious VR are, for example, Andritz, Apollo tyres, Thales and Nouryon (former AkzoNobel).

Why virtual training?

Companies are transforming rapidly towards smart industry with an ever-growing need for skilled workers. They’re hard to find and training them is costly and time consuming. Training workers Virtually is the next big step in training personnel towards operational excellence. It’s an efficient, cost reducing, controllable and motivating way of training. It’s by far the best practice of learning by doing, without safety and operational risks. With Virtual Training, trainees become skilled workers without interfering with current production processes and experiencing safety issues. Multiple trainees are able to do the same training anywhere in the world at any given time. With a Virtual Reality headset and controllers, people are trained on virtual machines that are identical to reality.

Performance analytics of trainees

The next step in virtual training is measuring the performance of trainees. Besides managing information for VR training we measure dataspeed, amount of errors, efficiency and precision to qualify personnel and give insight on their performance over time.

Connecting people to smart industry

Serious VR supports industrial companies to implement and develop Virtual Training solutions for the ultimate flexible skilled worker. From business case design, to the development of Virtual Training software and with insights through performance data analytics of trainees.

How data analytics will influence job training

With virtual training, for the first time, performance data of trainees is captured digitally. Performance data enables new, mind blowing possibilities and applications that weren’t possible before. Capturing training data automatically out of virtual training, will give organizations insights into the performance and development opportunities of trainees. Due to changing job requirements in many industries and in conjunction with the digitalization of the economy and society, insights on the performance of operational personnel will help to train an extremely flexible workforce. This approach changes the way job training is done, forever.

Video impression

Contact

Serious XR

Gerrit Koele, CEO

https://serious-xr.com/

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