Toyota wanted to reinforce the reliability of their cars. So they invited unsuspecting drivers to take part in a unique experience. Antiloop Studio in Barcelona worked with Toyota on this innovative VR experience. They used Xsens motion capture to create and interactive and intense VR story.
Normally within a virtual reality environment, the user does not have limbs, making the whole experience disjointed. By using full-body motion tracking an extra dimension was added to the experience, that allowed the users to play with the environment and move freely within the situation, increasing the emotional impact.