About Us

We are the European digital innovation hub for industrial applied Augmented and Virtual Reality, stimulating cooperation and innovation between companies, government and knowledge institutes, resulting in world class business, knowledge and facilities.


Our mission is to enhance the collaboration between human and machine through seamless integration of Data and AR/VR technology, enabling humans to remain the leading factor in the digital society. Moreover, our ambition is to make digital reality accessible, affordable, practically usable and socially relevant for any industrial organisation.

Fieldlab status

In the beginning of 2019 the Industrial Reality Hub received the status of Aspiring Smart Industry Fieldlab. Fieldlabs are practical environments where businesses and knowledge institutions develop, test and implement Smart Industry solutions in a targeted way. Learn more about Smart Industy.

smart industry fieldlab (click for enlarged view)